The Brave browser contains a ledger system that measures user attention anonymously, in order to reward publishers accurately. The system is designed to promote prolonged user interest by providing more efficient content. BAT is awarded to advertisers in exchange for user attention. Brave is an open-source platform that blocks third-party advertisers and trackers, while rewarding users for viewing advertising from its approved publishers. BAT runs on the Ethereum blockchain and is designed to facilitate digital advertising.īAT is the token used by privacy-focused web browser Brave. The basic attention token (BAT) was created in 2015 by Brendan Eich, a US-based programmer who co-founded the Mozilla browser and invented the JavaScript programming language.
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